PPP: Studio Brief 01

Studio Brief 01 - My Brand

I began experimenting with letter forms, knowing in my mind that I never intended to create a stereotypical business card, and more of a call card/details card for people who I contact/meet. A card to be used in mixing events to quickly pass on my details.

I felt that all the people I were communicating with would ideally need to remember my name, and my first name so the relationship was on a friendly basis.

I began by finding a way to connect the letters of my name to form a shape, this didn't work so well with lowercase letters, and I felt bolder letters would have a less subtle feel and make it hard for people to forget my name once they have seen this card.

Front side of business card -

Making use of a laser cutting process where my personal logo shall be cutout from the black paper below, creating what’s known as a duplexing style of business card.

This will have more of a designer feel rather than leaving the stock unaltered from printing.

The personal brand has been created in such a way which it can be laser cut and the counters of the letters will still remain.

The font used in the logo was simply Arial, but edited in such a way that the font isn’t recognised as Arial no longer, which is seen as a lazy font choice.

Reverse side of business card -

Using the typeface Osaka as a variant on the original and commonly used sans serif fonts. (Helvetica, gill sans, Gotham), these boxes will display lines of personal details about me as a designer, contact information and websites to visit.

The gradient use is a design element which makes use of negative space on the card and focuses the viewer’s eyes over to the text and should help the important information sink in.

I don’t intend to become a freelance graphic designer or ever work alone and for this reason my card only needs to communicate personal details, as more of a calling card, than a way of advertising myself.