Monday, 14 December 2015
Sunday, 13 December 2015
10 briefs written out
Name: Ryan Daley
Manifesto: I intend to spend Level 6 focussing on broadening my portfolio, keeping my roles open and not 'specialising' down a specific route.
Gaining confidence and new skills in previously untapped software (web/video/coding)
Making the most level 6 had to offer: workshops, Guest speakers, feedback etc.
Manifesto: I intend to spend Level 6 focussing on broadening my portfolio, keeping my roles open and not 'specialising' down a specific route.
Gaining confidence and new skills in previously untapped software (web/video/coding)
Making the most level 6 had to offer: workshops, Guest speakers, feedback etc.
Here are the hand written versions of my 10 brief proposals. These shall be taken to monday workshop on briefs, feedback will be taken into consideration and the briefs shall be updated accordingly.
Feedback
Brief 1- Creative networks
- What research will you undertake?
- What method of production would be the most successful? - Digital print has always been used previously. Could you try something different such as screen printing or even screened digital posters on the tv screens?
- If you can show how the poster could be used in another form of communication such as an email to students, this could be helpful.
Brief 2- West London film maker collab
- This could be a really good opportunity to get your name out, try and make networking contacts through this job.
- Extensive research into the target audience and background could give you an advantage.
Brief 3- NHS asthma campaign
- Whilst keeping the tone serious try to make the focus of this poster really memorable, in either a shocking or informative way.
- how can you expand the campaign?
- If it is aimed at parents could you create an information pack?
Brief 5- Coding web & app
- As well as code academy, 'code school' is also really helpful.
- Lost of research into types of website deign could help you find the most suitable design/layout.
Brief 6- D&AD
- Try to think of a gap in the market that would appeal to a specific target audience.
Mandatory outcomes are pre set, Deliverable are down to me.
Intentions for level 6 Presentation
I had explained before hand how my presentation was to contain masses of body copy text and how I didn't intend to directly read from the slides.
I had chosen for my presentation to contain this amount of body copy as, for me, this was about conveying the amount of information and my intentions for Level 6 (and the future) rather than creating a presentation that solely focussed on design aesthetic.
I enjoyed presenting my plans and intentions, focussing on conveying my story using empathy and sincerity to show my passion for the course and also my concerns for my future, from presenting in this way I felt the feedback I received directly related to this worry that I had discussed, which then led onto receiving helpful and reassuring feedback.
My intentions for the 10 briefs were conveyed and unlike some other students, these intentions seemed suffice for what the presentation was discussing. The feedback from Amber didn't bring up any concerns about my work load in the near future.
A piece of feedback I did receive was that my dissertation title and topic didn't appear to directly relate to my previous essays, this was discussed and a suggestion was made how I could very slightly modify my dissertation in a way where a time period would be discussed, loosely connecting to my Level 5 essay topic.
Personal handouts containing notes on the subjects I was willing to talk about.
The style of presentation I have is to almost 'free style' on a certain subject, rather than reciting a full script, from other people's presentation I feel reading from a script lacks emotion and connection with the audience, where as the down fall for 'free styling' can lead me to lost my train of thought or miss out certain sections.
Overall I was happy with how I presented, I feel my skills have advanced since level 4, not only in a confidence and public speaking sense, but also with the information I present and the style in which it is presented.
I consider myself an advocated for opening up in presentations like this as for me viewing last years Level 5 presentations, I realised people had a lot more worries and stress than I would first assume.
Sunday, 6 December 2015
Wednesday, 22 April 2015
PPP module evaluation
PPP module evaluation
EVALUATION:
PPP is a module in where I must document and evaluate
my progression and my major learning achievements from the course to date
alongside marketing myself personally and in a sense, encouraging myself to
strive for the best I can and finding a way to get that.
Studio Brief 01 -
My Brand
Studio brief one was a continuation on last year’s set
PPP brief to personally brand ourselves as professional designers and to
document the outcomes. This time around we were gather momentum in the form of
online presence.
In a response to what was asked I designed a business
card type creation, but refer to it as more of a ‘calling card’ complete with
my details. I took this approach rather than creating a business card which I
would hand out to clients due to the fact that I don’t at this time in my life
see my self becoming a free lance designer, and would work best in a studio
environment under the name of a designer company.
The results of the calling card were as I expected,
simplistic design, making use of varying print and paper altering methods to
create a result that accurately displayed the information I intended to convey.
I also evidenced my behance profile that I am a giant
advocate of and enjoy updating my projects, (this will be explained in my
presentation and also on my blog). The domain Linkedin will be mentioned as I
have discovered that from John’s advice and have created an account but haven’t
got to grips with how it works.
Studio Brief 02 -
Taking care of business
Taking care of business was a group brief that I
enjoyed for once. Each of the members of the group combining to form a feasible
design business proposal. I felt that I put in my fair share of work into the
groups outcomes, where members of the team lead with the design and branding of
the group, other members still had their inputs, as did I.
Forming a design business with friends is something I
would consider doing in later life, but first I feel my confidence in
approaching work and client projects would have to be boosted and I feel I have
a cynical view on finding live projects in the outside world.
Studio Brief 03 -
Design Strategy Presentation
My design strategy presentation will cover a range of
topics such as work experience to studio visits to what I personally feel I
have learnt this year on the course.
I am content with the outcome of the presentation and
feel accompanied with the words I use to describe each slides, it should convey
a coherent presentation and fulfil the criteria this brief asks for.
Overall, I find PPP a great module for boosting my
confidence as a designer and young professional, which is definitely part of
what I need from my degree course. I hope there are many more riveting and
insightful briefs to come.
Studio Brief 03 - Design Strategy Presentation
Studio Brief 03 - Design Strategy Presentation
Here is my final presentation.
I chose for my presentation to be rather minimal, taking on board the notes which John has explained about presenting such as not involving too much text on the slides so the audience aren't reading off the slides and are taking in the information which I am talking about.
I mainly covered my work experience and my future plans in this presentation, talking about how I don't feel being a freelance designer is for me at this stage and how I am focussed on finding a studio which suits my needs and would be perfect to start my career.
Im not a person who likes to stay in the same place or same job for awfully long, so I mentioned how Id like to expand my career by moving about when necessary to other cities and bigger and better jobs (if possible)
I feel I presented my information well, but after watching around 20 other students' presentations realised I hadn't reflected on my learnings in first and second year much, which I regretted not mentioning as I do have a lot to say about these subjects.
Having text on the screen as I was presenting would have aided me and kept me on track when presenting and I did feel rather stressed and as if there was a lot of pressure on me due to being graded on my presentation skills, and when I was at the front presenting part of my mind wanted it to be over quickly so I could return to my seat, so that aspect of my presenting skills is something I can take into future presentations - have on screen notes/ aids to reminds me to stay on topic and cover every subject I have to talk about.
1 year Plan
To have gained experience in a variety of places and be in a conversation with agencies etc preparing to gain employment/further experience.
To make the most of my remaining time at LCA hoping that I don't regret the chance that I could have done more whilst I was in education.
Broaden my portfolio and online presence whilst also developing more confidence and pride in my created outcomes.
Produce at least two of each mediums of graphic design which I am very happy with and can publish online
2 year Plan
To be securely in a working environment, progressing up the ladder and gaining respect in the industry. To stay emerged in the design world such as exhibitions and mixing events, travelling and exploring what other cities' design world's have to offer.
To initiate my own briefs or competitions to gain confidence in that respect and gain more contacts.
5 year Plan
To be in a high paid and, well respected and influential role in a design company, with potential to be on my way to running it etc
Possibly a managerial role or something which I am managing my self.
Stay immersed in the design world, gaining momentum, respect and recognition.
Studio Brief 01 - My Brand
Studio Brief 01 - My Brand
I began experimenting with letter forms, knowing in my mind that I never intended to create a stereotypical business card, and more of a call card/details card for people who I contact/meet. A card to be used in mixing events to quickly pass on my details.
I felt that all the people I were communicating with would ideally need to remember my name, and my first name so the relationship was on a friendly basis.
I began by finding a way to connect the letters of my name to form a shape, this didn't work so well with lowercase letters, and I felt bolder letters would have a less subtle feel and make it hard for people to forget my name once they have seen this card.
Front side of business card -
Making use of a laser cutting process where my personal logo shall be cutout from the black paper below, creating what’s known as a duplexing style of business card.
This will have more of a designer feel rather than leaving the stock unaltered from printing.
The personal brand has been created in such a way which it can be laser cut and the counters of the letters will still remain.
The font used in the logo was simply Arial, but edited in such a way that the font isn’t recognised as Arial no longer, which is seen as a lazy font choice.
Reverse side of business card -
Using the typeface Osaka as a variant on
the original and commonly used sans serif fonts. (Helvetica, gill sans,
Gotham), these boxes will display lines of personal details about me as a
designer, contact information and websites to visit.
The gradient use is a design element
which makes use of negative space on the card and focuses the viewer’s eyes
over to the text and should help the important information sink in.
I don’t intend to become a freelance
graphic designer or ever work alone and for this reason my card only needs to
communicate personal details, as more of a calling card, than a way of
advertising myself.
Research into more elegant business cards prints to give my card and my personal brand a more memorable feel.
This photograph evidences the cutout effect of the name on the front side of my business card.
Various coloured stock has been implemented to show that my business card design can be changed vastly and colour can be implemented easily.
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