The final presentation
The final presentation to DBA of our branding process for the Hyperloop mode of transport took place.
The presentation went very smoothly with 3 members of our team each talking/presenting (including me).
The beginning 3 slides were discussed by Matthew, discussing the final logo creation, the colour scheme and other icons relating to this brand.
The 3 next slides were then presented by me where I conveyed how the colour scheme and branding would work on the train, discussing how the logo was visible and legible from a distance, the H and the arrows represented speed whilst also being juxtaposed with the calming blue, futuristic colour scheme that would settle passengers nerves.
Liam's icons were discussed by me, the theme with Gotham rounded being used again as a calming, safe but futuristic modern font. The icons would be situated in the stations and platforms of the Hyperloop, indicating to passengers where the bathrooms and ticket areas were.
Finally the ticket purchasing process was discussed by me, the way in which currently the tickets could be purchased in paper, via an app or online. Further into the future paper tickets would be eliminated for eco friendly reasons, replaced with either an Oyster card style system or simply by purchasing the tickets on your phone and scanning the phone before you travel.
The final slides were presented by Jamie, the creator of the App and website layout.
The age range and target audience was discussed by me, relating to how these designs look 'cool' and modern but still are very functional in the public sector even being easily understood by the older generation.
Jamie discussed how the calming blue was used on the website, ease of accesesibility and the freeness feeling the website had. Easy to use and easy to understand. Also the app and the app icon was discussed.
The Feedback
The feedback received from DBA was overwhelmingly positive, claiming that they had noticed how we have worked to our full potential, created a very powerful portfolio piece and generally branded the Hyperloop along the exact lines that they had envisaged.
Comments were made about the completed logo and how on the train the line weight was heavier meaning it more visible from a distance and generally conveying the message of the small arrows better.
Comparisons were made between the location symbol and how it looked more like a ring pull from a can rather than the intended icon.
Generally the feedback was excellent with DBA claiming a few slight design tweaks and this piece would be perfect for the commercial world of the Hyperloop.
